Apply the same color palette, filter, or editing style you use on your feed to your profile picture. Your profile picture should match the aesthetic of your feed. Here are 3 ways to sneak brands elements into your profile pic: Match your aesthetic How to Sneak Brand Elements Into Your Profile Pic Opt for something that resembles a circle or a square for optimal visibility. This format makes horizontal logos small and hard to read. Your logo will need to fit in that tiny circle and still be legible. Keep in mind that you might have to design a new logo specifically for your Instagram profile picture. Businesses with lots of employees will likely opt for a logo as they’ll want people interacting with their company rather than an individual. It really comes down to how you want to be perceived on the platform. However, since Instagram is all about connecting with brands on a more personal (and visual) level so it might be easier for your followers to connect with you when your friendly face is the first visual they see, not a logo. If your logo is already super recognizable, you might want to use it as your profile picture. Whether or not you should use your logo or a photo as your profile pic will depend on your brand. In this post, we’re going to show you how to make it count. In fact, our profile picture might be the one instance where you have total control over how you present your first impression. How you present your brand in your profile picture will dictate whether or not someone clicks on your Instagram feed to see more. Crop the photos to show only your head and shoulders or from your head to your waist.Slightly squinting your eyes (it’s called a squinch) can make you look comfortable and confident. The full study provides a chart of facial expressions to reference. Basically, you want to look approachable, helpful, and attractive. The Department of Psychology at the University of York performed a study researching what facial tactics make for the best first impression. It might be a tiny stamp, but it’s the first chance you get to show Instagram users what your brand is all about. When it comes to attracting new users to your feed, your profile picture is working the front lines. Ever heard the saying, “you never get a second chance to make a first impression?” Well, the same goes for Instagram profile pictures.
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